VIACOM and Nickelodeon Announce ‘Garfield’ Acquisition


NEW YORK, NY – Viacom Inc., by way of certainly one of its subsidiaries, has entered right into a definitive settlement to accumulate Paws, Inc., the entity holding international mental property rights to the Garfield and U.S. Acres franchises–including corresponding rights associated to content material, client merchandise, and location-based experiences. The acquisition is predicted to shut within the upcoming weeks.

The acquisition of Garfield is a part of Nickelodeon’s technique to be the house for the most important franchises children and households love, and it expands Nickelodeon’s rising portfolio of influential properties that already consists of SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, the forthcoming Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek sequence.

Nickelodeon’s president, Brian Robbins, commented, “This acquisition marks one other step in our evolution towards being children’ first cease for the perfect new content material and characters, so we’re extremely blissful to have Garfield be a part of our rising roster of worldwide cherished franchises and to introduce this cool cat to a brand new technology of followers.”

Following completion of the acquisition, Nickelodeon plans to develop a brand new Garfield animated tv sequence. International merchandising rights to Garfield will probably be managed by Viacom Nickelodeon Client Merchandise (VNCP), together with the property’s present portfolio of licensees. Garfield creator Jim Davis will proceed to provide the Garfield syndicated cartoon.

“Nice content material is core to the power of our manufacturers, and Garfield is a beloved character that continues to be a part of the cultural zeitgeist with common resonance throughout all ages,” stated Sarah Levy, COO of Viacom Media Networks. “The acquisition of Paws, Inc. offers one other alternative for Viacom to leverage our platforms to increase the worldwide attain of iconic IP.”

Pam Kaufman, president of VNCP, added: “Garfield is a worldwide evergreen franchise that could be a pure match with Nickelodeon and our portfolio of iconic properties. With followers across the globe that span each children and adults, we’re excited to ignite Garfield right into a multi-generational client merchandise juggernaut and additional ship on VNCP’s ‘Each Age, Each Aisle’ mission.”

Created by cartoonist Jim Davis, Garfield is probably the most broadly syndicated cartoon on the earth (Guinness World Information), and the franchise spawned motion pictures, TV reveals, stage reveals and merchandise. Garfield has obtained 4 Emmy Awards for Excellent Animated Program, and Davis was inducted into the Licensing Corridor of Fame in 1998.

Davis famous, “I’ve at all times tried to make folks giggle with humor that’s traditional and interesting to each children and adults. I’m delighted that Garfield goes to be positioned within the succesful fingers of the parents at Nick. They know the way to entertain and will probably be nice stewards for the franchise. I’m additionally excited to proceed to do the factor that will get me off the bed each morning…the cartoon!”

Supply: Nickelodeon

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