PBS Ups Linda Simensky to Head of Content material for PBS KIDS


ARLINGTON, VA – PBS right this moment introduced that Linda Simensky has been promoted to the brand new function of Head of PBS KIDS Content material. Simensky will lead the event of a multi-platform video content material technique for PBS KIDS, designed to answer the shortly evolving media atmosphere and meet the wants of present and future viewers. On this expanded function, she’s going to spearhead new, experimental approaches for rising platforms to have interaction youngsters and help their studying, creating a slate of content material that represents the subsequent technology of youngsters. She is going to proceed to guide PBS KIDS’ youngsters’s programming and keep the pipeline of youngsters’s packages for PBS stations’ major channels and PBS KIDS 24/7 channel.

Simensky will proceed to report back to Lesli Rotenberg, Chief Programming Govt and Common Supervisor for Youngsters’s Media and Training, PBS. “Linda is a world-class business chief who has developed PBS KIDS content material that children love and oldsters belief,” Rotenberg stated. “I look ahead to her management as we develop on our mission of making high-quality, academic, and entertaining multi-platform video content material for the subsequent technology of youngsters.” 

Since becoming a member of PBS in 2003, Linda has labored with famend producers to develop hit reveals that now attain 72% of all youngsters ages 2-Eight within the U.S. on tv, and 10.9 million month-to-month customers throughout digital platforms  – from Daniel Tiger’s Neighborhood and Wild Kratts, to Dinosaur Practice and Odd Odd Squad. Linda’s efforts to remodel PBS KIDS’ content material have introduced PBS to the forefront of the youngsters’s media house. The American public charges PBS KIDS as essentially the most trusted academic media model for youngsters, and PBS KIDS packages constantly rank extremely with mothers and preschoolers. PBS KIDS has been named Channel of the Yr in Kidscreen’s broadcasting awards for 5 out of the previous seven years.

Earlier than becoming a member of PBS, Linda was Senior Vice President of Unique Animation for Cartoon Community, the place she oversaw improvement and sequence manufacturing of sequence, together with The Powerpuff Women. She started her profession at Nickelodeon, the place she helped construct the animation division and launch the favored sequence Rugrats, Doug and The Ren & Stimpy Present.  Linda is a frequent speaker and author on the subject of youngsters’s programming; she has offered at quite a few nationwide and worldwide animation and tv conferences and her work has appeared in a number of books on animation and youngsters’s media. She additionally teaches faculty programs on the subject of animation at her alma mater, the College of Pennsylvania.

Supply: PBS

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