Jeffree Star says $2.5m value of his beauty line stolen



Jeffree StarPicture copyright
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Jeffree Star is one in every of YouTube’s highest earners

US make-up mogul Jeffree Star has revealed that $2.5m (£1.9m) of inventory, together with unreleased merchandise, was stolen from his firm’s warehouse.

Star shared particulars of the theft in a YouTube video posted on Wednesday.

Within the clip he reveals it occurred within the early hours of 16 March – alleging a group of “professionals” broke into the Los Angeles facility.

Star has stated that native regulation enforcement and the FBI are investigating the crime.

The 33-year-old stated he and investigators consider the merchandise had been stolen to be offered onto the black market.

Police haven’t but commented publicly on the case.

Star revealed the crime after an unreleased concealer product, which had been beneath improvement for a yr, began appearing on social media market websites over the weekend.

Followers of the model had expressed their confusion in regards to the leak.

Born Jeffrey Lynn Steininger, the influencer launched his personal magnificence model, Jeffree Star Cosmetics, in 2014.

The web persona has had a big on-line fan-base for the reason that days of MySpace and presently has greater than 14 million subscribers on YouTube.

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The YouTube’s make-up line (pictured) has greater than 5 million followers on Instagram

Forbes journal has stated he is among the highest-paid magnificence vloggers on the earth.

On the video “My Concealer Line Was Stolen & Leaked” posted on his YouTube channel on Wednesday, Star revealed particulars in regards to the theft at one of many firm’s storage amenities.

He stated “1000’s” of merchandise had been taken and described watching CCTV footage of the crime as “gut-wrenching”.

Photographs of the alleged crime scene had been obtained by US superstar web site TMZ and seem to indicate a gap was reduce by means of the constructing’s roof.

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Media captionThe risks of black market counterfeit magnificence merchandise

The theft comes one yr after thieves had been stated to have taken $four.5m value of eyeshadow from an LA warehouse storing Anastasia Beverly Hills cosmetics.

The worldwide magnificence business is value lots of of billions of and officers are more and more warning in regards to the risks of unregulated black market gross sales.

The FBI has beforehand warned shoppers about counterfeit magnificence merchandise, which have been discovered to include substances like arsenic which can be hazardous to well being.

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